Work · Co-Founder, Primary Builder · 2025 to Present

ProLocalBuilder

I wrote most of ProLocalBuilder, a flat-fee web design platform for local service businesses. Co-founded with Cesar Martinez and Zac Dillard. One builder per metro. I run Fox Valley, Wisconsin from Appleton, Cesar runs the San Francisco Bay Area, Zac runs Las Vegas.

What ProLocalBuilder is

ProLocalBuilder is a web design agency for local service businesses. Plumbers, electricians, cleaners, contractors, salons, restaurants. The pitch in one line: "Your website should make the phone ring. Not make you manage an agency."

The structural difference from a normal agency is the operating model. There are three founders, one per metro, and clients work directly with the builder responsible for their region. No account managers, no project managers, no offshore contractors. Pricing is fixed and posted on the homepage.

What I built

I wrote most of the ProLocalBuilder platform. The marketing site, the lead routing infrastructure that splits inbound clients across the three metros, the pricing tiers, the demo templates by industry vertical, and the SEO architecture.

Operationally, I also run the Fox Valley, Wisconsin metro end-to-end. Every Wisconsin client project starts and ends with me. Scope, design, build, launch, post-launch support. Cesar Martinez runs the San Francisco Bay Area. Zac Dillard runs Las Vegas. Same three of us also built Phantomline.

Flat-fee, one builder per metro

Three fixed-price tiers, all one-time payments:

  • Starter, $895. 5 pages. Mobile-optimized. Tap-to-call. Booking forms.
  • Professional, $1,795. 10 pages. Local SEO and "near me" optimization.
  • Premium, $2,995. 15 pages. Full local search positioning.

Turnaround is 5 to 14 days. Clients own the code and domain. Optional hosting at $25/month after the first year. Nothing recurring, nothing locked in.

Where ProLocalBuilder operates

  • Fox Valley, Wisconsin — Kyle McCool, based in Appleton. Serves Appleton, Neenah, Menasha, Oshkosh, Green Bay, and surrounding communities.
  • San Francisco Bay AreaCesar Martinez, based in San Jose.
  • Las Vegas, NevadaZac Dillard, based in Las Vegas.

Other projects