Essays on AI tooling, SEO at low domain rating, Web3 marketing lessons, and founder-operator work. Published on Medium with selective cross-posts to Dev.to and Hashnode.
I write about what I actually do: SEO at low domain rating, marketing operations, AI tools, Web3 community building, and the operating playbooks that compound over time. Direct, no fluff, what holds up after the work ships.
Four years at Moonray PBC. The 220,000-asset OpenSea mint did not sell because of the mint. It sold because of the 18 months of community work before launch. Lessons on community formation, influencer marketing, Discord operations, and what holds up. Published on Medium.
At low domain rating, SEO is a leverage problem disguised as a content problem. The three plays that work: low-difficulty keyword cornerstoning, Google Search Console near-miss optimization, and topical cluster density. The infrastructure decision that paid for itself. Published on Medium.